Our Vision

owner/trainer with a mission




(in classical mythology) a unique bird that lived for five or six centuries in the Arabian desert, after this time burning itself on a funeral pyre and rising from the ashes with renewed youth to live through another cycle.

a person or thing regarded as uniquely remarkable in some respect.


The essence and symbolism of the Phoenix feels like an explanation of my entire life. Rising from the ashes of my own experiences, I have gained strength and I am inspired to provide the same to others. Through my own journey there have been pivotal aspects of life I’ve been fortunate enough to experience, and The Phoenix Project represent those aspects that have saved me upon each and every turn in life. A healthy life is everything!


Never giving up. Never giving in.

Move forward in truth, in wellness and in love.

Francesca Spell

The Phoenix Project Austin was founded in 2016 by Francesca Spell.


She is a personal trainer and strength coach. Francesca has participated and excelled in the sport of Powerlifting and has quite a few records under her belt. She has held an American Record in the Bench Press, 7 Texas State Records, and 4 World Records across multiple federations. Through her own experiences and perseverance, she has learned how to awaken others to seek goals beyond just the physical. Francesca is passionate about empowering women to find their own strength through health and fitness. Her clients are what motivates her to continue this passion and project of helping people become the best versions of themselves. 

inside gym

The Gym


Austin, Texas


No judgement... Period!

We are a family

First and foremost!